How Search Reflects Success: A Quick Look At Apple

How Search Reflects Success: A Quick Look At Apple

Posted on 14. Aug, 2011 by .

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My digital career once revolved around search marketing, running national and global campaigns for consumer electronics companies like Epson and Western Digital. And while much of what I do now is focused on social media, I still believe search is more reflective of how American consumers shop. When we want something, we Google it. Among [...]

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A Tale of Two Relationships

A Tale of Two Relationships

Posted on 20. Jul, 2011 by .

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A couple of months ago, I was reminded of how important relationships really are, both personal and professional. After having to decline a seemingly good internship applicant and offering to stay in touch, I was blind-sided by an email response fit only for an awkward scene in some Wes Anderson film. I was quite offended [...]

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Organize Your Life…Or At Least Your Desktop

Organize Your Life…Or At Least Your Desktop

Posted on 01. Jun, 2011 by .

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People who know me well know that I have a lot going on and have to be freakishly organized to get it all done. But like most people, I used to create a folder on my computer that contains everything pertaining to a topic or client and forget about it two weeks later, ultimately creating [...]

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The Battle for World (Wide Web) Domination

The Battle for World (Wide Web) Domination

Posted on 05. May, 2011 by .

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A few months back I was asked what excites me about my industry. In short, my answer was “convergence” – the interdependency, yet fierce competition between digital businesses and its positive impact on commerce as a whole. I thought it might be interesting to explore that notion further: We are living in the most exciting [...]

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We still do advertising. And so do you.

We still do advertising. And so do you.

Posted on 03. Apr, 2011 by .

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When a friend asks what you do for a living, what do you tell them? Up until a few years ago, if you were in my business, “advertising” was probably an acceptable answer. But at some point over the past decade, many agencies have decided that “advertising” doesn’t accurately describe what they do. “We build [...]

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7 Things Worth Sharing from SXSW

7 Things Worth Sharing from SXSW

Posted on 24. Mar, 2011 by .

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In my inaugural post, I credited my trip to SXSW and its amazing speakers as a catalyst for starting my blog. It was an inspiring moment in my life and I’m proud to share my experience with you. Below is a small eBook I put together that touches on seven reoccurring themes I identified at [...]

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What About & Why Now?

What About & Why Now?

Posted on 21. Mar, 2011 by .

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I’ve always fancied myself a writer. Even earned a living as a copywriter early on in my career. But for one reason or another, I’ve never openly blogged about the lens through which I see life, business, technology and the future. Why? Writing about everything that interests me would be far too time consuming. Sometimes [...]

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